MYBC, international online casino and sportsbook

MYBC

A buggy casino front, rebuilt around the first deposit.

MYBC casino and sportsbook app on a phone
Client
MYBC, international online casino and sportsbook
Platforms
Web, desktop and mobile
Year
2026 (August to September)
Role
Design and marketing lead

The challenge

The first front was built fast in a primary yellow and broke often. Only 1.2% of new players made a first deposit within a week, while 55% of first depositors came back for a second. The leak was the first deposit, and nobody could yet say exactly where it happened.

01

Measured first.

137 problems ranked by severity before a single screen changed, with tracking fixes in the same queue as design.

Before: the old MYBC home page in primary yellow
02

The whole product as something to click.

A 30-page HTML mock of lobby, sport, game page, wallet, profile and promotions, built before touching live code.

The clickable MYBC mock, home page on desktop
03

A hero that asks for one thing.

A first-deposit banner that follows the player's state and opens the cashier directly, with Deposit going straight to Card or Crypto.

Live MYBC home on a phone with the first-deposit banner MYBC cashier on a phone opening on Card or Crypto
04

Real game cards, in one art style.

Live Sport and Casino columns that skip games blocked in the player's country, and new art across the lobby.

Live MYBC casino lobby with the new game cards
05

One form system.

Sign-up, password reset, two-factor and KYC share one set of fields and one dialog frame.

MYBC sign-up dialog on the shared form system
A wall of new MYBC game cards in one art style
MYBC wallet on an iPhone: balance, card or crypto deposit and quick amounts

Results

  • +48%first-time depositors, 80 vs 54 (Sep 18 to 20 vs a week before, hero and cashier only).
  • +40%deposit volume, $30,970 vs $22,162 (same window, same caveats).
  • 29%of card tab opens deposited within an hour, 62 of 212 (Sep 18, against 9 to 17% before).
  • 10.1%of hero banner clickers deposited within a day, 87 of 865 (Sep 18 to 21).
  • 93%of live games carry the new card art: 14,834 of 15,884.

The redesign is not finished, and these numbers cover a few days in a changing traffic mix, not a clean test.