Goldmarket, online marketplace
Goldmarket
A gold and jewellery marketplace for Georgia, built to feel like a jeweller, not a website.
- Client
- Goldmarket, online marketplace
- Platforms
- Web, iOS, Android
- Year
- 2026, ongoing
- Role
- Product design, development
The challenge
People are buying gold from strangers. Jewellers, pawnshops and individuals list their pieces, buyers browse, filter and call the seller, and the deal happens between two people. Every screen had to make both sides feel this is a serious place, and a page full of jewellery photography is slow by default.
Not a classifieds site.
A home screen with today's gold price up front and big photography in a deep green system.
The price of gold, up front.
The world spot price converted at the official exchange rate, with a calculator for your own gold.
Filters in the trade's own words.
Purity, metal, stone, hallmark and weight, and the grid updates without a reload.
Everything ends in one phone call.
Big photos, the facts as cards, and the seller's number one tap away.
The seller's half, in a pocket.
One app for iPhone and Android on the same data as the site: say a sentence about a piece and the listing fills itself in.
Results
- A 99GTmetrix grade for the homepage, from B 88.
- 0.7 sLargest paint, from 1.5 s.
- 941 KBHomepage weight, from 2.78 MB.
- 0 msTotal blocking time.
- 460 KBProduct page, back to around 460 KB from 4.6 MB, gallery switching in about 150 ms.
Speed figures are from GTmetrix, a public page speed test, on the homepage and product page. The apps are in TestFlight, not yet in the stores.